Define each component of the promotion (communication) mix.

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1. Define each component of the promotion (communication) mix.
2. Why is direct marketing successful even though some consumers may not like it?
3. Identify the different promotion objectives companies may use.
4. This question has two parts: (a) What is mobile marketing?
(b) Imagine you have a business, what is the business, how would mobile marketing be beneficial, and what type of mobile marketing would work best and why?
5. Which do you think is the most popular social media networking site for marketers today, and why?
6. What were your thoughts about the Budget section in Part II of The Marketing Plan Notes in this week’s module?
https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_Principles_of_Marketing/11%3A_Integrated_Marketing_Communications_and_the_Changing_Media_Landscape

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