Google is, by far, the leading worldwide search engine. Digital marketers need t

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Google is, by far, the leading worldwide search engine. Digital marketers need to understand
Search Engine Optimization (SEO) and how Google and other search engines work. Small
business managers must plan to optimize their web presence and content to achieve good search
engine results.
Watch this video in Linkedin Learning: “SEO: Keyword Strategy*, presented by Matt Bailey.
To access, enter the General Resources section of your Online classroom and select the Linkedin
Learning link. Once in Linkedin Learning, enter the title into the search box to locate the video.
Based on this video and on a minimum of one other reference, write a 4-6-page paper, using APA
format, in which you give a small business owner advice about two or three important things to do
to improve a small business owner’s performance in SE and search engine results. What advice
would you give the owner/marketer?
Your advice should include how to develop good keywords for the business website to attract the
right target market, so you can decide what type of business you are consulting with and therefore
what keywords would work best for them.
Remember to reference at least two different sources that support your position, and to provide
citations and references per PA standards, This helps you make a strong, well supported academic case.
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